Pebbleup sprouted from a simple idea that came from finding wonder in the otherwise mundane raw forms in nature. Fusing nature, design and craft, founder Zainab Zoeb is a communication designer who works in a variety of mediums. After graduating from the Indus Valley School of Art & Architecture, her practice continues to innovate using skills that include graphic design, typography, hand lettering, photography, painting and illustration. Incorporating raw forms found in nature, the artworks at pebbleup are designed, crafted and put together by hand.